What is craft cannabis?
This blog post is not medical, health, or professional advice. It is intended for educational and entertainment purposes only. All opinions expressed here are based on our team’s knowledge and experience at The We Store. Product mentions highlight brands we carry and recommend exploring..
Get started
Defining Craft Cannabis
Craft cannabis is grown with a hands-on, small-batch approach. Instead of focusing on mass production, craft growers limit the number of plants they grow at one time. This allows them to closely monitor each stage—phenohunting genetics, adjusting lighting and nutrients, hand-trimming buds, and curing slowly for weeks at a time.
The result isn’t just cannabis with higher THC—it’s flower that smells richer, tastes cleaner, and smokes smoother. Craft cannabis is about aroma, terpene profiles, and an experience that reflects artistry as much as agriculture.
At The We Store, we’re proud to carry some of Canada’s best-known craft brands: Volo, Bud Lafluer, BLK MKT, Four54, and EastCann. Each one brings its own story and process, but all share the same goal: producing premium flower that stands apart from mass-produced cannabis
More aboutThe Craft Process in Detail
Phenohunting & Genetics
Craft begins with phenohunts, where growers test different seeds of the same strain to find plants that best express aroma, potency, or structure. This ensures every product comes from carefully selected genetics.
Small Grow Rooms & Environment Control
Craft facilities often use smaller rooms with precise controls—adjusting light cycles, humidity, and airflow to maximize terpene expression. Unlike large-scale grows where automation dominates, craft teams are hands-on daily.
Hand-Trimming & Curing
Buds are hand-trimmed to preserve trichomes, then slow-dried and cured for 2–4 weeks (sometimes longer) at controlled temperature and humidity. This allows chlorophyll to break down naturally, creating smoother smoke and stronger flavour.
Craft Brands at The We Store
How Craft Differs from Traditional Cannabis
While craft cannabis focuses on small-batch, artisanal production, traditional cannabis plays an equally important role in the industry. Large-scale licensed producers cultivate cannabis in bigger facilities with advanced automation and streamlined processes. This allows them to offer consistent, reliable products at accessible price points—making cannabis available to a wider community of consumers across Canada.
Where traditional cannabis emphasizes efficiency, stability, and affordability, craft cannabis emphasizes uniqueness, flavour, and detail. Think of it like the food industry: traditional producers are the trusted staples that keep store shelves full, while craft growers are the specialty makers offering something a little different for those looking to explore.
Why Craft Cannabis Matters
Craft cannabis isn’t about scale—it’s about experience. The small-batch process means more time, more care, and more respect for the plant. Consumers notice the difference in flavour, aroma, and smoothness, but also in the knowledge that what they’re buying has been carefully nurtured.
By stocking brands like Volo, Bud Lafluer, BLK MKT, Four54, and EastCann, we’re able to bring our community cannabis that represents the highest standards of Canada’s craft market.
Craft cannabis is a philosophy and a process: pheno-hunting, small-batch growing, hand-trimming, slow curing, and careful release. It’s about prioritizing quality, not volume.
More about
The best experience
At The We Store, we value both. Traditional partners ensure that cannabis remains accessible and dependable, while craft producers give our guests the opportunity to experience flower with distinct profiles and boutique care. Together, they create a balanced marketplace where every consumer can find something that fits their taste, budget, and lifestyle.
At The We Store, we believe craft cannabis represents the best of what the Canadian industry has to offer. Whether you’re exploring Volo’s terpene-rich flower, Bud Lafluer’s Canadian-grown authenticity, BLK MKT’s luxury-level buds, Four54’s precision-grown cultivars, or EastCann’s East Coast craftsmanship—you’re experiencing cannabis at its finest.
Get started
